Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently.
There are some of the reasons behind the maintenance of consumer perception of the business and industries:
1. Creating brand awareness
2. Creating brand loyalty
3. Enhancing consumer loyalty
4. Developing brand image
5. Competitive advantage
Before purchasing or experiencing products and services, customers have a tendency to develop certain perception. Perception usually varies from customer to customer, product as well as service quality. Hence, from business or marketing point of view, it is essential for them to track down the customer behaviour pattern and their perception and therefore need to address with the same effectively and efficiently.
During purchasing a product or services, customers always have a tendency to gather knowledge about the same over the internet. Thus, based on the online presence and rating, mainly from Google, customers landing into conclusion for buying decision process. Therefore, developing perception prior to buying is essential for the business to track down. Customers also develop after buying behaviour and it depends on the user experience. Actually, based on the user experience, perception varies and it is essential to address accordingly.
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